Why the Jewelry Industry Needs to Join Tik Tok & Ten Best Tips

And keep in mind, the most crucial aspect of making a Tiktok video is to be innovative and have fun; I assure individuals who watch it can inform if youre having enjoyable.
If you see consistent obstacles or sounds that appear to be appearing a lot, there is an excellent chance your videos will appear for other individuals if you follow the trend. When people see your video, it will most likely the 30th video they scroll to in their FYP. The most crucial qualities to getting a lot of views on your video is guaranteeing people watch it all the way through at least once (perk points if they view it multiple times) and how typically they share the video with their friends. Sure, posting 3-5 times a day offers you more material that has the opportunity to go “viral”, but when people see your post on their FYP and examine out your feed, they will see all of your average videos.

Were 150 or so days deep into quarantine, so by now you might or may not have fallen into the black hole that is Tik Tok. I signed up with Tik Tok back in October or November of last year, curious to see what all the difficulty was about. I have 2 videos that arbitrarily went viral (one which has 420k views and another with 53k views) and not the tiniest clue what Im doing.
Not too numerous fashion jewelry designers, shops or brands are on Tik Tok, which begs me to get the word out there — — JOIN TIK TOK. If you join now, youll be on the leading edge of an app that is constantly exploding with popularity — — fill that specific niche. I seem like after numerous months of using the app, I have a general idea — — however I wanted to ask somebody with an enthusiasm for looking into apps, algorithms and all that technical stuff. State hey there to Joseph, who works at Levys Fine Jewelry in Birmingham, AL. I immediately saw just how much traction they were getting on their Tik Tok account and how excellent he was using it.
Heres some ideas from Joseph on how jewelers can utilize Tik Tok to maximize their presence and get more fans:
1 — — Use the App and Learn to Enjoy It!
This is the very best recommendations I would offer to anyone who wants to promote an account or business on any social media app. If you dont find out how to use the app and enjoy it, you will never have the ability to understand why other individuals are using the app and you will not understand what kind of material is going to work. You do not desire to stand apart as the “boomer brand” who does not comprehend why individuals utilize Tiktok (insert Steve Buscemi gif– “How do you do, fellow kids?”). Try to discover a location where you fit into the platform and take your specific niche. And keep in mind, the most essential element of making a Tiktok video is to be innovative and have a good time; I guarantee individuals who watch it can tell if youre having a good time.
2 — — Choose the Right Hashtags
This may seem obvious, but you will be impressed at how often people mess this part up. Your caption and hashtags are directing the algorithm to comprehend what your content has to do with so it will understand who to show it to. If you dont get specific with what your post is about, your material will be revealed to a bunch of people who arent interested, and more than likely, it will complete with a reasonably percentage of views.
Also, there is definitely zero point in utilizing the generic #FYP, #foryou or anything similar. If your content is great, it will get on the FYP with or without these hashtags. They are too unclear and generic to provide the algorithm any idea regarding what your post might be about, so it dilutes your audience and can trigger a post to underperform.
3 — — Check Trends Daily
The first thing I have actually started doing when I get to work each early morning is logging into Tiktok and examining what is “trending” on the discovery page. If something is trending and it has less than 100m views (even better if its less than 10m), get on it immediately. These videos have a much greater chance to gain traction within the algorithm, and its also probably what your audience is going to be most interested in seeing that day anyhow.
If you see constant obstacles or sounds that appear to be appearing a lot, there is an excellent possibility your videos will appear for other people if you follow the pattern. Dont be afraid to copy individuals, but likewise do not copy individuals. Its great to be inspired by other peoples posts, however make sure all of your material is special and original to your brand name.
5 — — Capture Attention Quickly When individuals see your video, it will probably the 30th video they scroll to in their FYP. You have less than 2 seconds to capture their attention completely and encourage them to enjoy the whole thing. The algorithm will assume it will not catch the attention of anyone else and no one will see it if you dont capture the attention of your very first target group.
6 — — Shares/Watch Rate > > Comments > > Likes > > No Likes Tiktoks algorithm has a hierarchy of engagement that determines how most likely it is to share your material with other individuals, based upon how the preliminary audience responds. The most important credit to getting a lot of views on your video is ensuring individuals view it all the way through at least as soon as (bonus points if they enjoy it multiple times) and how typically they share the video with their pals. Based upon the hierarchy of engagement, a share is seen as better than a remark, which is better than a “like”.
7 — — Dont Listen to People Who Say to Post 3-5 Times a Day This commonly pitched strategy overwhelms the end user and slow down your feed with average material. Sure, posting 3-5 times a day offers you more material that has the opportunity to go “viral”, but when individuals see your post on their FYP and take a look at your feed, they will see all of your mediocre videos. Who wishes to follow that? Thats unbelievable if you can produce terrific content 4-5 times per day! Completely do that! Dont be afraid to stay consistent with 2-5 actually great posts per week if you cant.
Some posts might get truly popular in a day or 2, but its totally sensible for a post to take weeks or even months to genuinely acquire traction and reach a large audience. Do not get bummed out if you have an excellent video that doesnt get a lot of views. Keep making brand-new material and ultimately that video might take off.
9 — — Dont Be Afraid to Fail Experiment routinely. Not whatever you do is going to be a big success, whichs totally ok. Move on to something else if you try something brand-new and it doesnt work. Eventually among your insane ideas might hit it big. Plus, attempting new things and being imaginative falls under that “have fun” classification.
10 –– Would You Follow You? Go through your feed and check out all of your videos. If this was your very first introduction to your brand name, would you follow your account? If not, why would anybody else?
* Thanks for the ideas Joseph! You can follow Levys Fine Jewelry on Instagram –> – > @Levysfj The post Why the Jewelry Industry Needs to Join Tik Tok & & Ten Best Tips appeared first on Gem Gossip – Jewelry Blog.

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